It’s refreshing to see the titans of the industry wake up to this and pursue efforts to create much lighter bandwidth experiences for growing audiences. Kudos to YouTube for launching their “offline-first” lightweight YouTube Go product in Africa.
We hope this see’s a rise in data-efficient product practices across the board. We certainly know it’s top priority at Bambwa Media.
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Video is everywhere on the internet, and yet for many Africans it’s all still a buffering frustration. Adaptation to video on a mass scale has been slow on the continent, even as television streaming services enter the African market.